Quo Beauty^® is turning 25!

25 years of beauty, trust, and glow-ups! We’ve been your beauty BFF for over two decades, blending iconic favourites with fresh new trends. Help us celebrate this milestone with exclusive collections, limited editions, and a whole lot of glam! 

Did you know? 

Did you know the original Quo launched as a colour cosmetics brand in 2000? Since then, we've expanded into diverse categories, relaunching in 2020 as the Quo Beauty® collection with over 1,000 reformulated products across 12 categories. 

We are now a 100% PETA-certified vegan and animal test-free brand, and we are guided by our three core values: 

• Sustainability: We're committed to eco-conscious practices. Our plastic packaging is nearly 100%¹ recyclable or reusable², we partnered with TerraCycle^®, a leading innovator in recycling, to offer a new free recycling program for our Quo Beauty^® branded products, and our sustainable beauty efforts earned multiple wins at the 2024 Global Green Beauty Awards. 

• Innovation: Our broad assortment consistently delivers quality, trendsetting products, and exceptional value. From cosmetics and accessories to bath and hair products, Quo Beauty^® helps you get ready or unready for any occasion, 9-5 and 5-9. 

• Inclusivity: We're dedicated to creating inclusive products and fostering meaningful relationships. In 2024, we demonstrated this through charitable donations to Shoppers Foundation for Women's Health^TM and Pflag Canada, and with our annual Pride Collection celebrating authenticity. 

This year, Quo Beauty^® continues to deliver value and innovation. We're proud to be the first brand in Canada to launch an "Unbreakable Collection" of hair accessories, featuring elastics that can withstand up to 50lbs of force, claw clips that can withstand accidental dropping and stepping on during normal everyday use, and combs that are bendable up to 90 degrees! 

Beauty lovers can also keep an eye out for our new and trendy Quo Beauty Blush Balm and Plumping Lip Oils. Plus, stay tuned for a surprise collaboration coming this fall – you won't want to miss it! 

Here's to 25 years! Join us for more celebrations throughout 2025. 

¹Excludes a portion of SKUs (or a component of the packaging) which were approved as exemptions by Executive Management, namely products governed by Health Canada, safety seals, and products where the packaging is considered a functional part of the product itself.

²Due to the complexity and variability of the capabilities of the municipal recycling systems across Canada, we define “recyclable or reusable” as being compliant with the Consumer Goods Forum’s Golden Design Rules (“GDRs”) with a focus on material conversions and the removal of problematic elements where we can drive change. As such, our compliance to the rules excludes: (a) for a subset of products, GDR 3 “headspace reduction”; (b) GDR 8 to “reduce virgin plastic in business-to-business packaging”, which is not the scope of this control brand and in-store packaging project; and (c) GDR 9 “on pack recycling”, which we do not endorse as it the outcome of downstream stakeholders upgrading the capability of current municipal recycling systems.